Lead distribution to dealers, tracked to the sale
Kumulator routes each qualified lead to one or more dealers in the customer’s region, notifies them on WhatsApp and email, and reminds them when a lead waits too long. Every stage a dealer reaches, up to won or lost, shows on your original deal.
What goes wrong when leads are forwarded by email?
No proof of follow-up
A forwarded email does not tell you if the dealer called the customer, or when.
Leads go cold
Nobody is reminded when a request sits untouched for days.
No closed loop
The result stays with the dealer, so marketing never learns which leads turned into sales.
How do you route leads to dealers with Kumulator?
- 01
Qualify first
Required fields at each stage make sure the request is complete before it leaves your team.
- 02
Pick dealers by region
On the deal page, filter dealers by region, search by name and assign one or more. Assigning the same dealer twice does not create a duplicate.
- 03
Dealers are notified
A WhatsApp message with the request and a button to the lead, plus a detailed email. You see if the message was sent, delivered or read.
- 04
Reminders keep it moving
Every working morning, dealers get an email and an in-app reminder for copies without activity: after 14 days in Offer Sent and after 44 days in Offer Sent or On Hold.
- 05
The result comes back
Stage changes at the dealer appear on the original deal, and the deal is won as soon as one dealer wins.
The distributor’s phone: the lead arrives on WhatsApp, with buttons to mark it contacted without opening the app.
Assigning a lead to distributors
The deal page in Kumulator. On the right, the assignment panel: pick a region, tick one or more distributors, and each gets the lead with its own copy.
Frequently asked questions
How do I send a lead to the right dealer automatically?
The sales team assigns leads from the deal page, with a filter by region. Assigning is a deliberate step, so a person checks that the lead is qualified before it goes out.
What if a dealer does not respond?
They get automatic reminders, and a deal without activity raises an alert for its owner. With the AI agents add-on, an agent can propose another dealer in the same region, and a manager approves the move.
What if the dealer has no WhatsApp?
The email goes out anyway. If a WhatsApp message fails, the reason from Meta is shown on the deal and the portal’s owners and admins are notified.
Do dealers see the customer’s contact details?
The copy carries the deal’s title, value, company, source and the fields you mark as visible to dealers. Contacts are not copied, so you decide what the dealer sees.