CRM for HoReCa equipment sold through distributors
HoReCa equipment manufacturers and importers use Kumulator to send leads from restaurants, hotels and caterers to the regional distributor that sells, installs and services the equipment, and to follow each project from the first contact to the order.
What is different about HoReCa equipment leads?
Deadlines set by openings
A new venue or a renovation has a fixed opening date; a slow response loses the project.
Sale, installation and service together
The customer needs a local partner who can deliver, install and service, so the lead must go to the right region.
Chains and single venues mixed
A group opening several locations and a single café need different follow-up.
How does a HoReCa lead move through Kumulator?
- 01
The lead comes in
From your website and campaigns, directly or through your CRM, from a trade fair list or entered by your team, with the venue’s region.
- 02
Your team qualifies it
Typical fields: venue type (restaurant, hotel, catering, café), project (new opening or renovation), expected opening date and the equipment of interest.
- 03
The regional distributor gets it
Assigned to the distributor that covers the region, notified on WhatsApp and email.
- 04
Follow-up before the deadline
Reminders and stalled-deal reports show projects that are waiting while the opening date gets closer.
- 05
The outcome comes back
Won or lost returns to your CRM and to HubSpot, by source and region.
The distributor’s phone: the lead arrives on WhatsApp, with buttons to mark it contacted without opening the app.
Frequently asked questions
Can I route a hotel chain differently from a single restaurant?
Yes. Use a field such as the venue type or the account type, and assign chains to your own key account team while single venues go to the regional distributor.
How do distributors get notified?
By a WhatsApp message with the request and a button to the lead, plus an email with the details. Reminders follow when a lead has no activity.
Can we track the expected opening date?
Yes. Add it as a date field, make it required at qualification and use it in filters, lists and reports.