From campaign to sale, even when the sale happens at a distributor
In Kumulator every lead keeps its source from the form or from HubSpot, and the distributor’s result comes back to the original deal. Reports filter by source, region, distributor and stage, so you see which campaigns end in a won deal, not just which ones bring leads.
Why can’t marketing see sales from distributors?
The sale happens elsewhere
The distributor closes the deal in their own system or on paper, so your CRM stops at “sent to dealer”.
Cost per lead, not cost per sale
Without the outcome, campaigns are judged on how many leads they bring, not on what they sell.
Spreadsheets at month end
Someone asks every distributor for results and matches them to campaigns by hand.
How do you connect campaigns to distributor sales?
- 01
Capture the source
Leads arrive from your campaigns and website forms, directly or through the CRM you already use, or are entered by your team, each with its source.
- 02
Keep it on the copy
When a lead goes to distributors, each copy keeps the source.
- 03
Bring the outcome back
Won and lost at the distributor update the original deal, with the reason for the loss when your pipeline asks for one.
- 04
Report by source
Group deals by source, filter by region and distributor, and send the dashboard to management by email every week.
From lead source to sale
A report that groups deals by source, so campaigns are compared by sales, not by the number of leads.
Frequently asked questions
Can I see which campaigns lead to sales at the distributor?
Yes. Reports in Kumulator filter by source, distributor, region and stage, so you can compare campaigns by won deals, not only by leads.
Does the result go back to HubSpot?
Yes. Deals sync with a HubSpot pipeline, so when a distributor wins or loses, the stage change reaches HubSpot and your marketing reports there.
Which sources can a lead have?
Whatever you capture: the HubSpot campaign or form, a trade fair, a phone call. The source is a field on the deal, so it stays with the lead all the way to the distributor.