NewKumulus AI agents

The CRM for teams that
sell through distributors

Track every lead from the marketing campaign to the final sale at your distributor. Kumulator works alongside the CRM you already use.

Book a demoStart your 14-day trial

What is Kumulator?

Kumulator is a companion CRM for sales teams that sell through distribution networks, giving full visibility on every lead from the marketing campaign to the final sale made by a distributor.

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    Built for distributor networks

    Leads go to the partners who sell, and every outcome comes back to you.

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    Powered by AI agents

    Agents follow up on stalled leads and propose the next step. People approve.

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    Works with your CRM, or on its own

    Keep the CRM you already use, or run everything in Kumulator. With HubSpot it already syncs both ways.

Who it’s for.

Kumulator is built around a sales model, not an industry: you sell, a network of distributors or dealers delivers.

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    Building materials

    Quote requests from contractors and homeowners, routed to the dealer that covers their area.

    Learn more
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    HoReCa equipment

    Leads from restaurants, hotels and caterers, routed to the regional distributor that sells, installs and services.

    Learn more
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    Any manufacturer selling through dealers

    If your sales end at a distributor, Kumulator shows you what happens between the lead and the sale.

    Learn more

Capture and route

Leads arrive from your campaigns and forms, straight into Kumulator or through the CRM you already use, get qualified, and go to the distributors that cover the customer’s region.

Lead distribution to dealers

Features

  • Distributors by region

    Filter the network by region and assign one lead to one or more distributors.

  • Qualified before it leaves

    Required fields at each stage keep incomplete leads with your team.

  • Notified where they work

    WhatsApp and email at assignment, with delivery and read status.

Distributor network

Each distributor works only their own leads, in a simple pipeline. The first one to win closes the others.

Distributor network

Features

  • Access limited to their leads

    Distributors never see your contacts, your companies or each other.

  • Regional managers, read-only

    Zonal directors follow every lead in their regions without changing it.

  • Reminders when nothing happens

    Every working morning, distributors are reminded about leads that wait.

AI and automations

Kumulus answers questions about your pipeline and acts with your approval. Agents chase stalled leads for you.

Kumulus and AI agents

Features

  • Follow-up and escalation

    Stalled requests are reminded, then escalated to the regional manager and management.

  • Approval before anything risky

    Assigning, deleting and emailing customers wait for Approve or Reject.

  • Workflows and process rules

    Automate follow-ups and flag deals that drift from how your team sells.

  • Paid add-on

    A paid add-on: €3 per user per month on Core and Plus, included in Max with usage limits.

Visibility from campaign to sale

Every lead keeps its source, and the distributor’s result comes back. See which campaigns and which distributors actually sell.

From campaign to sale

Features

  • Lead sources to won deals

    Group deals by source and compare campaigns by sales, not leads.

  • Distributor performance

    Win rate, response time and stalled deals for every distributor.

  • Sent to management

    Any report or dashboard by email, daily, weekly or monthly.

Plans from €5 per user a month

Core, Plus and Max: a price per user plus a flat monthly fee, with a 14-day free trial. Distributor seats on request.

See pricing

See every lead, all the way to the sale.

Send your first leads to your dealers and follow each one until it becomes a sale.

Try it free Book a demo

Frequently asked questions

What is a CRM for distributor networks?

It is a CRM that follows a lead after your team hands it to a distributor or dealer: who received it, whether they contacted the customer and whether it became a sale. Kumulator is a companion CRM for sales teams that sell through distribution networks, giving full visibility on every lead from the marketing campaign to the final sale made by a distributor.

How is Kumulator different from HubSpot or Salesforce?

Kumulator focuses on the part after the hand-off: sending a lead to several distributors, giving each one access only to their own leads, notifying them on WhatsApp and closing the other copies when one wins. It works alongside your CRM; today it syncs with HubSpot.

Do distributors need to learn a new tool?

Very little. Distributors get each lead on WhatsApp and by email, open it from the link and update its stage. They see only their own leads, in a simple pipeline.

How do distributors get notified about new leads?

By a WhatsApp message with the request and a button to the lead, plus an email with the details. If a distributor has no WhatsApp number, the email still goes out. Reminders follow when a lead has no activity.

Can I see which campaigns lead to sales at the distributor?

Yes. Each lead keeps its source from the form or from HubSpot, and the reports filter by source, distributor, region and stage, so you see which campaigns end in a won deal at a distributor.

Where is my data stored and is it GDPR compliant?

Your data is stored with the hosting and database providers listed in our privacy policy. Forms record GDPR consent, sign-in supports two-factor authentication, integration keys are encrypted, and the AI features process data in the EU after removing names, emails and phone numbers.

Works with HubSpot

Keep HubSpot for marketing and your sales team. Kumulator adds the distributor side and keeps both in sync.

How the HubSpot integration works
  • Deals sync into a HubSpot pipeline, field by field, in the direction you choose
  • Changes in Kumulator reach HubSpot right away; changes in HubSpot come back every 15 minutes
  • Connect in six steps, and choose whether to bring in existing deals or only new ones

Changelog

All updates

  1. Kumulus and AI agents

    Kumulus answers questions about your pipeline and acts with your approval. Agents follow up on stalled leads, escalate them, and talk to distributors on WhatsApp. A paid add-on on Core and Plus, included in Max with usage limits.

  2. Senior zonal director role

    A read-only role for the people who supervise several zonal directors: their regions and selected distributors, in one view.

  3. Configurable deal sidebar and attachments

    Admins choose which properties and cards appear on the deal page. New cards for companies, attachments and linked deals.

  4. Apollo.io connector

    Find and enrich contacts from Apollo.io without leaving Kumulator. Available on request.