About us

Where do leads go to disappear?

A customer fills in a form on the website: they want a quote. The lead lands in the CRM, someone on the team calls them, qualifies them and passes them on to the distributor in their area.

And then, silence.

Two weeks later, marketing asks whether the campaign sold anything. The sales director looks in the CRM and sees what they see every time: “Sent to distributor”. That’s it. No way to know whether the customer was called, got a quote or bought from someone else in the meantime.

I’ve seen this scene dozens of times. I’m Horea Piper, and for more than 15 years I’ve been implementing CRMs for companies. We worked with teams that sold through distributors. They had good CRMs and good people, and still the leads disappeared in exactly the same place: at the border between the company and its distributor network.

Horea Piper, founder of Kumulator — Horea PiperFounder, Kumulator

“It wasn’t a software problem. It was a gap. And it sat exactly where the sale happened.”

So I built Kumulator, in 2023.

Not a new CRM for you, but one that sits next to the one you already have and extends it all the way to your distributors.

01
Every distributor gets their own account
In Kumulator, with their leads and nothing else.
02
They hear about a new lead right away
On WhatsApp and by email, then open Kumulator and see every detail about the customer.
03
They work the lead step by step
Called, quote sent, won or lost.
04
You see every step
In your own CRM, all the way to the sale.

Three things we believe

Distributors need a simple place to work.
Not the company’s whole CRM with dozens of menus, just their leads, clearly laid out, on their phone or laptop.
Data shouldn’t have gaps.
From the campaign to the sale, every step is visible.
Technology should do the boring work.
Our AI agents follow up on stalled leads and alert the right person. Decisions stay with people.