Keep HubSpot. Add your distributors.
Many manufacturers run marketing and their own sales team in HubSpot, while the sale itself happens at a distributor. Kumulator adds that last part next to HubSpot: assignment by region, distributor access, WhatsApp notifications and reminders, with every result synced back.
Where does HubSpot stop for teams that sell through distributors?
The hand-off
Once a deal goes to a distributor, it leaves your team’s pipeline.
Partner access
Distributors need to work their leads without seeing anything else.
The result
Marketing needs to know which campaigns end in a sale at the distributor.
How do HubSpot and Kumulator split the work?
- 01
HubSpot brings the lead
Campaigns, forms and your team’s qualification stay in HubSpot.
- 02
Kumulator sends it out
The synced deal is assigned to distributors by region and they are notified on WhatsApp and email.
- 03
Distributors work it
Each distributor updates only their own copy, with reminders when nothing happens.
- 04
HubSpot gets the outcome
Stage changes, won or lost, sync back to HubSpot within 15 minutes or immediately, depending on the direction.
01Connecting HubSpot
The HubSpot setup: map the fields and the sync direction, then the stages between the two pipelines.
02Assigning a lead to distributors
The deal page in Kumulator. On the right, the assignment panel: pick a region, tick one or more distributors, and each gets the lead with its own copy.
Who does what
| Task | Where it happens |
|---|---|
| Campaigns, forms and lead capture | HubSpot |
| Qualification by your sales team | HubSpot or Kumulator |
| Assignment to distributors by region | Kumulator |
| Distributor access limited to their own leads | Kumulator |
| WhatsApp and email to distributors, reminders | Kumulator |
| Won or lost at the distributor | Kumulator, synced to HubSpot |
| Campaign reporting with the final outcome | HubSpot and Kumulator |
Frequently asked questions
Does my sales team have to switch?
No. Your team can keep working in HubSpot; Kumulator handles the distributor side and syncs the results.
What syncs between the two?
Deals in one HubSpot pipeline, and every field you map, each in the direction you choose.
Which Kumulator plan do I need?
The HubSpot integration is available from the Plus plan.