CRM for building materials sold through dealers
Building materials manufacturers use Kumulator to send quote requests from contractors and homeowners to the dealer that covers the site, and to follow every request through contact, site visit and offer to the order. The result comes back to the manufacturer’s CRM.
What makes building materials leads hard to follow?
Long, site-driven cycles
A request turns into an order only after a site visit and an offer, often weeks or months later, as the project advances.
The dealer owns the relationship
The contractor or homeowner buys from the local dealer, so the manufacturer loses sight of the request.
Many requests, few details
Requests come in without the project type or stage, so dealers waste time on leads that are not ready.
How does a building materials request move through Kumulator?
- 01
The request comes in
From your quote forms and campaigns, directly or through your CRM, or entered by your team, with the region of the site.
- 02
Your team classifies it
Typical required fields: project type (new build or renovation), project stage, who is asking (contractor or homeowner) and the product of interest.
- 03
The local dealer gets it
Assigned to the dealers that cover the region, with a WhatsApp message and an email.
- 04
Site visit and offer
The dealer moves the lead through Contacted, Site Visit and Offer Sent; long offers trigger reminders after 14 and 44 days.
- 05
Order or loss, back to you
Won or lost comes back to the original deal, with the reason for the loss.
The distributors’ pipeline
The stages a distributor works through. Move a card to see it: when one distributor wins, the other copies close on their own.
Frequently asked questions
Which fields should a building materials lead have?
Usually the project type, the project stage, the type of customer and the product of interest, plus the region of the site. In Kumulator you can make them required before a lead goes to a dealer.
Can several dealers compete for the same project?
Yes. Send the request to several dealers in the region; when one wins, the others’ copies close automatically.
Can we see which campaigns bring projects that sell?
Yes. Each lead keeps its source, and reports filter by source, region and dealer, so you see which campaigns end in orders.